'Dear Abby' advice columnist Pauline Phillips dies at 94

Pauline Friedman Phillips, who as Abigail Van Buren -- "Dear Abby" — for more than 40 years dispensed advice to newspaper readers worldwide on everything from snoring spouses to living wills, has died. She was 94.

Phillips died Wednesday in Minneapolis after a long battle with Alzheimer's disease, according to a statement from Universal Uclick syndicate.

The youngest of four daughters of Russian immigrants, Pauline Esther Friedman and her identical twin, Esther Pauline, who became advice columnist Ann Landers, were born in Sioux City, Iowa, on July 4, 1918. Phillips once said that as children, “We thought all those firecrackers and skyrockets were just for us.”

Perhaps those pyrotechnics were a harbinger of things to come for the vivacious, popular Friedman twins — "Popo” and “Eppie” — who were destined to become two of the most famous and influential women of their generation.

For 71 years, she was married to Morton B. Phillips, scion of the National Pressure Cooker Co. (Presto). From an office in their Beverly Hills home, she continued to edit the column into her 80s, although in later years daughter Jeanne Phillips  took over much of the writing.

“I started out editing her,” Jeanne Phillips said in 1999, “and now she edits me.” She plans to “continue the good work my mother started as long as I'm able. It provides a service people absolutely need.”

The improbable saga of “Dear Abby” began in 1955 when Phillips was an affluent homemaker in Hillsborough, Calif., with time on her hands, doing volunteer work and playing mah-jongg. Her twin, who'd just been hired by the Chicago Sun-Times Syndicate to take over the Ann Landers column, began forwarding some of her letters to her for replies.

Always extremely close, the sisters were thrilled to be collaborating on an advice column.

Phillips soon started her own advice column for the San Francisco Chronicle.

Her twin sister died in 2002.

A full obituary will follow at latimes.com/obits.

-- Beverly Beyette

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'Dear Abby' advice columnist dies at age 94

MINNEAPOLIS (AP) — Pauline Friedman Phillips, who as Dear Abby dispensed snappy, sometimes saucy advice on love, marriage and meddling mothers-in-law to millions of newspaper readers around the world and opened the way for the likes of Dr. Ruth, Dr. Phil and Oprah, has died. She was 94.

Phillips died Wednesday in Minneapolis after a long battle with Alzheimer's disease, said Gene Willis, a publicist for the Universal Uclick syndicate.

"My mother leaves very big high heels to fill with a legacy of compassion, commitment and positive social change," her daughter, Jeanne Phillips, who now writes the column, said in a statement.

Private funeral services were held Thursday, Willis said.

The long-running "Dear Abby" column first appeared in the San Francisco Chronicle in 1956. Mother and daughter started sharing the byline in 2000, and Jeanne Phillips took over in 2002, when the family announced Pauline Phillips had Alzheimer's disease.

Pauline Phillips wrote under the name Abigail Van Buren. Her column competed for decades with the advice of Ann Landers, written by her twin sister, Esther Friedman Lederer, who died in 2002. Their relationship was stormy in their early adult years, but they later regained the closeness they had growing up in Sioux City, Iowa.

The two columns differed in style. Ann Landers responded to questioners with homey, detailed advice. Abby's replies were often flippant one-liners.

Phillips admitted that her advice changed over the years. When she started writing the column, she was reluctant to advocate divorce:

"I always thought that marriage should be forever," she explained. "I found out through my readers that sometimes the best thing they can do is part. If a man or woman is a constant cheater, the situation can be intolerable. Especially if they have children. When kids see parents fighting, or even sniping at each other, I think it is terribly damaging."

She willingly expressed views that she realized would bring protests. In a 1998 interview she remarked: "Whenever I say a kind word about gays, I hear from people, and some of them are damn mad. People throw Leviticus, Deuteronomy and other parts of the Bible to me. It doesn't bother me. I've always been compassionate toward gay people."

If the letters sounded suicidal, she took a personal approach: "I'll call them. I say, 'This is Abby. How are you feeling? You sounded awfully low.' And they say, 'You're calling me?' After they start talking, you can suggest that they get professional help."

In a time before confessional talk shows and the nothing-is-too-private culture of the Internet, the sisters' columns offered a rare window into Americans' private lives and a forum for discussing marriage, sex and the swiftly changing social mores of the 1950s, '60s and '70s.

Asked about Viagra, Phillips replied: "It's wonderful. Men who can't perform feel less than manly, and Viagra takes them right off the spot."

About working mothers: "I think it's good to have a woman work if she wants to and doesn't leave her children unattended — if she has a reliable person to care for them. Kids still need someone to watch them until they are mature enough to make responsible decisions."

One trend Phillips adamantly opposed: children having sex as early as 12 years old.

"Kids grow up awfully fast these days," she said. "You should try to have a good relationship with your kids, no matter what they do."

Pauline Esther Friedman, known as Popo, was born on Independence Day 1918 in Sioux City, Iowa, 17 minutes after her identical twin, Esther Pauline (Eppie). Their father was a well-off owner of a movie theater chain. Their mother took care of the home. Both were immigrants from Russia who had fled their native land in 1905 because of the persecution of Jews.

"My parents came with nothing. They all came with nothing," Phillips said in a 1986 Associated Press interview. She recalled that her parents always remembered seeing the Statue of Liberty: "It's amazing the impact the lady of the harbor had on them. They always held her dear, all their lives."

The twins spent their growing-up years together. They dressed alike, both played the violin and both wrote gossip columns for their high school and college newspapers. They attended Morningside College in Sioux City.

Two days before their 21st birthday, they had a double wedding. Pauline married Morton Phillips, a businessman, Esther married Jules Lederer, a business executive and later founder of Budget Rent-a-Car. The twins' lives diverged as they followed their husbands to different cities.

The Phillipses lived in Minneapolis, Eau Claire, Wis., and San Francisco, and had a son and daughter, Edward Jay and Jeanne. Esther lived in Chicago, had a daughter, Margo, and in 1955 got a job writing an advice column. She adopted its existing name, Ann Landers.

Pauline, who had been working for philanthropies and the Democratic Party, followed her sister's lead, though she insisted it wasn't the reason for her decision. She arranged for an interview with an editor of the San Francisco Chronicle and presented sample columns, arguing that the paper's lovelorn column was boring. The editors admired her breezy style, and she was hired.

Searching for a name for the column, Pauline chose Abigail from the Bible and Van Buren from the eighth American president. Within a year she signed a 10-year contract with the McNaught Syndicate, which spread her column across the country.

"I was cocky," she admitted in 1998. "My contemporaries would come to me for advice. I got that from my mother: the ability to listen and to help other people with their problems. I also got Daddy's sense of humor."

Pauline applied for the advice column without notifying her sister, and that reportedly resulted in bad feelings. For a long time they did not speak to each other, but their differences were eventually patched up. In 2001, the twins, then 83, attended the 90th birthday party in Omaha, Neb., of their sister Helen Brodkey.

The advice business extended to the second generation of the Friedmans. Not only did Jeanne Phillips take over "Dear Abby," but Esther Lederer's daughter, Margo Howard, wrote an advice column for the online magazine Slate.

Aside from the Dear Abby column, which appeared in 1,000 newspapers as far off as Brazil and Thailand, Phillips conducted a radio version of "Dear Abby" from 1963 to 1975 and wrote best-selling books about her life and advice.

In her book "The Best of Abby," Phillips commented that her years writing the column "have been fulfilling, exciting and incredibly rewarding. ... My readers have told me that they've learned from me. But it's the other way around. I've learned from them. Has it been a lot of work? Not really. It's only work if you'd rather be doing something else."

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Online: http://www.dearabby.com

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Associated Press Writer Bob Thomas in Los Angeles contributed to this report.

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Well: Life, Interrupted: Brotherly Love

Life, Interrupted

Suleika Jaouad writes about her experiences as a young adult with cancer.

There are a lot of things about having cancer in your 20s that feel absurd. One of those instances was when I found myself calling my brother Adam on Skype while he was studying abroad in Argentina to tell him that I had just been diagnosed with leukemia and that — no pressure — he was my only hope for a cure.

Today, my brother and I share almost identical DNA, the result of a successful bone marrow transplant I had last April using his healthy stem cells. But Adam and I couldn’t be more different. Like a lot of siblings, we got along swimmingly at one moment and were in each other’s hair the next. My younger brother by two years, he said I was a bossy older sister. I, of course, thought I knew best for my little brother and wanted him to see the world how I did. My brother is quieter, more reflective. I’m a chronic social butterfly who is probably a bit too impulsive and self-serious. I dreamed of dancing in the New York City Ballet, and he imagined himself playing in the N.B.A. While the sounds of the rapper Mos Def blared from Adam’s room growing up, I practiced for concerto competitions. Friends joked that one of us had to be adopted. We even look different, some people say. But really, we’re just siblings like any other.

When I was diagnosed with cancer at age 22, I learned just how much cancer affects families when it affects individuals. My doctors informed me that I had a high-risk form of leukemia and that a bone marrow transplant was my only shot at a cure. ‘Did I have any siblings?’ the doctors asked immediately. That would be my best chance to find a bone marrow match. Suddenly, everyone in our family was leaning on the little brother. He was in his last semester of college, and while his friends were applying to jobs and partying the final weeks of the school year away, he was soon shuttling from upstate New York to New York City for appointments with the transplant doctors.

I’d heard of organ transplants before, but what was a bone marrow transplant? The extent of my knowledge about bone marrow came from French cuisine: the fancy dish occasionally served with a side of toasted baguette.

Jokes aside, I learned that cancer patients become quick studies in the human body and how cancer treatment works. The thought of going through a bone marrow transplant, which in my case called for a life-threatening dose of chemotherapy followed by a total replacement of my body’s bone marrow, was scary enough. But then I learned that finding a donor can be the scariest part of all.

It turns out that not all transplants are created equal. Without a match, the path to a cure becomes much less certain, in many cases even impossible. This is particularly true for minorities and people from mixed ethnic backgrounds, groups that are severely underrepresented in bone marrow registries. As a first generation American, the child of a Swiss mother and Tunisian father, I suddenly found myself in a scary place. My doctors worried that a global, harried search for a bone marrow match would delay critical treatment for my fast-moving leukemia.

That meant that my younger brother was my best hope — but my doctors were careful to measure hope with reality. Siblings are the best chance for a match, but a match only happens about 25 percent of the time.

To our relief, results showed that my brother was a perfect match: a 10-out-of-10 on the donor scale. It was only then that it struck me how lucky I had been. Doctors never said it this way, but without a match, my chances of living through the next year were low. I have met many people since who, after dozens of efforts to encourage potential bone marrow donors to sign up, still have not found a match. Adding your name to the bone marrow registry is quick, easy and painless — you can sign up at marrow.org — and it just takes a swab of a Q-tip to get your DNA. For cancer patients around the world, it could mean a cure.

The bone marrow transplant procedure itself can be dangerous, but it is swift, which makes it feel strangely anti-climactic. On “Day Zero,” my brother’s stem cells dripped into my veins from a hanging I.V. bag, and it was all over in minutes. Doctors tell me that the hardest part of the transplant is recovering from it. I’ve found that to be true, and I’ve also recognized that the same is true for Adam. As I slowly grow stronger, my little brother has assumed a caretaker role in my life. I carry his blood cells — the ones keeping me alive — and he is carrying the responsibility, and often fear and anxiety, of the loving onlooker. He tells me I’m still a bossy older sister. But our relationship is now changed forever. I have to look to him for support and guidance more than I ever have. He’ll always be my little brother, but he’s growing up fast.

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Suleika Jaouad (pronounced su-LAKE-uh ja-WAD) is a 24-year-old writer who lives in New York City. Her column, “Life, Interrupted,” chronicling her experiences as a young adult with cancer, appears regularly on Well. Follow @suleikajaouad on Twitter.

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More homeowners rise above water as prices gain

One of the most pernicious effects of the housing bust was the huge number of borrowers stuck in homes worth far less than those properties could be sold for.

Negative equity has been a major drag on mobility and hence the American economy. Being stuck "underwater" means you can't sell your house or often even move out if you get a job someplace else.

Video: Experts discuss Southern California's housing market

Now that problem is easing, ever so slightly, with the recent rebound in home prices. About 100,000 borrowers popped into a positive equity position during the third quarter of 2012, mortgage tracker CoreLogic reported Thursday.

In California, an estimated 1.9 million mortgages were underwater, accounting for about 28.3% of residences with a home loan.

"Through the third quarter, the number of underwater borrowers declined significantly," CoreLogic chief economist Mark Fleming said in a news release. "The substantive gain in house prices made in 2012, partly due to tight inventory caused by negative equity's lock-out effect, has paradoxically alleviated some of the pain."

As many as 1.8 million borrowers could have equity in their home over the next year if prices continue to rise, the firm reported.

CoreLogic said that about 10.7 million homes -- or about 22% of all residential properties with a mortgage -- were in negative equity at the end of the third quarter. Negative-equity mortgages, and those that were in a near-negative-equity position, accounted for 26.8% of all homes with a mortgage.

Negative equity fell to $658 billion at the end of the third quarter, a decrease of $31 billion from the prior quarter. Nevada had the highest percentage of underwater homes at 56.9%. After the Silver State came Florida at 42.1% and then Arizona at 38.6%.

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Woman held captive in Nordstrom Rack raped 'multiple times'

Prosecutors said one of the five people charged in connection with the take-over robbery at a Nordstrom Rack department store in Westchester raped one of the female hostages.

Prosecutors offered no details. But a district attorney's office spokeswoman said the victim was sexually assaulted "multiple times."

Five charged in Nordstrom Rack take-over robbery

Raymond Sherman Jr., 34, who authorities said was the most violent in the group, was charged with two counts of forcible rape, one count of oral copulation, one count of kidnapping for rape, one count of assault with a deadly weapon and 14 counts of second-degree robbery.

Troy Marsay Hammock, 29, and Everett Oneal Allen, 24, face 14 counts each of second-degree robbery and one count each of assault with a deadly weapon, identified as a knife, according to the Los Angeles County district attorney's office.

Rochelle Monique Sherman, 33; and Paula Roneshia Bradley, 29, were charged with one count each of accessory after the fact.

The complaint also alleges Sherman, who is awaiting extradition from Phoenix, where he was arrested Saturday, used a handgun in the commission of the crimes.

Police have not detailed the roles of the suspects in the robbery and hostage situation. But those in law enforcement familiar with the investigation said there is strong evidence linking the crimes to those charged, including physical evidence and security video.

The incident began about 11 p.m. Thursday at the Promenade at Howard Hughes Center, near the 405 Freeway. Sherman, Hammock and Allen allegedly confronted the employees as they were leaving the store, which had just closed.

As the incident was unfolding, one of the employees called her husband and told him to call 911. The LAPD called a tactical alert and closed off the area around the shopping center. When the police department's SWAT officers arrived, they surrounded the store.

At one point, one of the suspected burglars exited, saw the police and ran back inside. A second suspected burglar walked out with an unidentified woman, saw police and also headed back inside. The officers entered the store at 3:30 a.m. and freed the captives.

At least three of the employees were injured, including at least one woman who was sexually assaulted. Another woman was stabbed in the neck and sustained non-life-threatening injuries, and a third employee was pistol-whipped, police said. LAPD Chief Charlie Beck praised the employees for their bravery and composure.

Beck would not discuss whether the robbers hid in the store or gained entrance after it closed. Nor would he say how long they remained in the store before fleeing in a white SUV, or discuss how much cash was taken in the robbery.

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Obama calls for research on media in gun violence

NEW YORK (AP) — Hollywood and the video game industry received scant attention Wednesday when President Barack Obama unveiled sweeping proposals for curbing gun violence in the wake of the Newtown, Conn., school shooting.

The White House pressed most forcefully for a reluctant Congress to pass universal background checks and bans on military-style assault weapons and high-capacity ammunition magazines like the ones used in the Newtown, Conn., school shooting.

No connection was suggested between bloody entertainment fictions and real-life violence. Instead, the White House is calling on research on the effect of media and video games on gun violence.

Among the 23 executive measures signed Wednesday by Obama is a directive to the Centers for Disease Control and Prevention and scientific agencies to conduct research into the causes and prevention of gun violence. The order specifically cited "investigating the relationship between video games, media images and violence."

The measure meant that media would not be exempt from conversations about violence, but it also suggested the White House would not make Hollywood, television networks and video game makers a central part of the discussion. It's a relative footnote in the White House's broad, multi-point plan, and Obama did not mention violence in media in his remarks Wednesday.

The White House plan did mention media, but suggested that any effort would be related to ratings systems or technology: "The entertainment and video game industries have a responsibility to give parents tools and choices about the movies and programs their children watch and the games their children play."

The administration is calling on Congress to provide $10 million for the research.

The CDC has been barred by Congress to use funds to "advocate or promote gun control," but the White House order claims that "research on gun violence is not advocacy" and that providing information to Americans on the issue is "critical public health research."

Since 26 were killed by a gunman at Sandy Hook Elementary in December, some have called for changes in the entertainment industry, which regularly churns out first-person shooter video games, grisly primetime dramas and casually violent blockbusters.

Hollywood, in turn, has suggested willingness for self-reflection. Motion Picture Association of America chairman and CEO Christopher Dodd — a former longtime U.S. senator from Connecticut — earlier said the MPAA stands "ready to be part of the national conversation."

After the Newtown massacre, Wayne Pierre, vice-president of the National Rifle Association, attacked the entertainment industry, calling it "a callous, corrupt and corrupting shadow industry that sells and sows violence against its own people." He cited a number of video games and films, most of them many years old, like the movies "American Psycho" and "Natural Born Killers," and the video games "Mortal Kombat" and "Grand Theft Auto."

President Obama's adviser, David Axelrod, had tweeted that he's in favor of gun control, "but shouldn't we also question marketing murder as a game?"

Others have countered that the same video games and movies are played and watched around the world, but that the tragedies of gun violence are for other reasons endemic to the U.S.

Several R-rated films released after Newton have been swept into the debate. Arnold Schwarzenegger, the former California governor and action film star, recently told USA Today in discussing his new shoot-em-up film "The Last Stand": "It's entertainment. People know the difference."

Quentin Tarantino, whose new film "Django Unchained" is a cartoonish, bloody spaghetti western set in the slavery-era South, has often grown testy when questioned about movie violence and real-life violence. Speaking to NPR, Tarantino said it was disrespectful to the memory of the victims to talk about movies: "I don't think one has to do with the other."

In 2011, the Supreme Court rejected a California law banning the sale of violent video games to children. The decision claimed that video games, like other media, are protected by the First Amendment. In dissent, Justice Stephen G. Breyer claimed previous studies showed the link between violence and video games, concluding "the video games in question are particularly likely to harm children."

Justice Antonin Scalia wrote that the government can't regulate depictions of violence, which he said were age-old, anyway: "Grimm's Fairy Tales, for example, are grim indeed."

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Ask Well: Help for the Deskbound

One of the problems with office work is that many of us are using chairs that don’t fit our bodies very well or give adequate support to the back, said Jack Dennerlein, a professor at Northeastern’s Bouvé College of Health Sciences in Boston who specializes in ergonomics and safety. If you are experiencing back pain, you may be able to adjust your chair to increase its lumbar support. A good office chair will have an adjustable seat pan that you can slide back and forth as well as adjustable back and height features. First, sit in the chair so the lumbar region of your back, your lower back, is resting on the back support. At the same time, your feet should be resting comfortably on the ground and the back of your knees should be about three-finger widths from the edge of the chair, said Dr. Dennerlein.

Some high-end chair brands have adjustable seat pans, including the Steelcase Leap chair, which retails for between $800 and $900 and offers an adjustable seat and plenty of lumbar support.

The Steelcase Criterion chair sells anywhere from $350 to $850 online, depending on the model, and boasts seven different adjustments “to offer support through the full range of dynamic seating postures.”

The HumanScale Freedom chair is the winner of several design awards and also has an adjustable seat pan as well as “weight-sensitive recline, synchronously adjustable armrests, and dynamically positioned headrest.” ($400 to $1,400)

The Herman Miller Aeron chair is also popular because it comes in small, medium and large sizes and claims a PostureFit design that “supports the way your pelvis tilts naturally forward, so that your spine stays aligned and you avoid back pain.” ($680 to $850)

If all that sounds really wonderful and really too expensive, there may be a simpler solution to ease your back pain at work. Invest $15 to $30 in a lumbar chair pillow to make sure your back is getting the support it needs even when you are not sitting in a $900 chair.

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FTC says POM Wonderful juice ads were deceptive

The Federal Trade Commission has upheld a judge’s finding that the owners of POM Wonderful pomegranate juice made false claims about the health benefits of their products.

The commission found that dozens of POM Wonderful advertisements made deceptive claims that its juice was proven to treat heart disease, prostate cancer and erectile dysfunction.

Los Angeles-based POM Wonderful and its owners, Stewart and Lynda Resnick, had asked the FTC to overturn an administrative law judge’s May 2012 ruling that the ads were misleading. They argued that the ads were not deceptive and were protected by the 1st Amendment.

The commission rejected the appeal, ordering POM Wonderful to stop making such health claims unless they were supported by two “well-controlled, human clinical trials.”

The company responded to the FTC's decision defiantly, issuing a terse statement that said:

“POM Wonderful categorically rejects the FTC’s assertion that our advertisements made any misleading disease treatment or other health claims. POM has always communicated with our consumers in a transparent, honest and often humorous manner, delivering valuable information about the health benefits of our products.

"This order ignores what $35 million of peer-reviewed scientific research, centuries of traditional medicine and plain common sense have taught us: antioxidant-rich pomegranate products are good for you."

POM Wonderful has 60 days to ask a federal appeals court to reverse the commission’s findings.

The Resnicks helped make pomegranate juice popular by selling it in unique, curvaceous bottles and
promoting its ability to fight disease and even, as one advertisement said, help those who drink it "cheat death."

POM Wonderful is one of several successful brands that the Resnicks control through their company, Roll Global. They include Fiji Water, florist network Teleflora and Paramount Citrus, which produces Cuties, the popular Clementine oranges. They are also one of the world's largest growers of almonds and pistachios.

Forbes magazine has estimated the Resnicks' net worth at $2 billion. The couple used their wealth to make a $45-million contribution to the Los Angeles County Museum of Art, which opened the Lynda
and Stewart Resnick Exhibition Pavilion.

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L.A. City Council drops $3-billion bond measure for this year

The Los Angeles City Council scrapped plans Tuesday for placing a $3-billion bond measure on the May 21 ballot, opting instead to consider it in a future election year.

Councilmen Mitchell Englander and Joe Buscaino, who had proposed the bond, said they would spend more time communicating with the public about the proposal before trying to send it to voters. "We're going to continue working on this, obviously," said Buscaino, whose district stretches from San Pedro to Watts.

The proposal, which would have increased property taxes for 20 years, had signatures from seven of the council's 15 members only two weeks ago. But in recent days, some on the council complained there hadn’t been enough outreach to the public.

Some neighborhood activists had warned that a protracted debate over the bond measure would doom passage of a proposed half-cent sales tax hike, which is on the March 5 ballot and being promoted as a way to eliminate potholes. The sales tax, known as Proposition A, is seen as a way of erasing a $220-million budget shortfall.

The search for street repair money is being driven, in part, by a fear that major sources of funding for road work are disappearing. Money from Proposition 1B, a state measure that provided $87 million for streets over a three-year period, runs out in June. Funding from President Obama’s stimulus package was depleted in summer.

A 2011 survey found that nearly one-third of the city’s streets are in D or F condition, the worst rating possible. With the current funding available, repairing those streets will take 60 years, city officials said.

The general fund, which pays for basic services, provides less than 1% of the money allocated by the city for street maintenance and repairs. Nevertheless, city officials have managed to increase the amount it spends on road work anyway, by tapping state and federal funding and special transportation taxes.

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'American Idol' returns betting big on new judges

LOS ANGELES (AP) — "American Idol" is facing a $36 million-plus question: Will that combined paycheck lavished on superstar judges Mariah Carey, Nicki Minaj and Keith Urban pay off in ratings?

The newcomers have their work cut out for them whether they earn it with colorful feuding — ladies, you know who we're talking about — or by discovering a singer who can charm America.

The talent show, a TV groundbreaker when it debuted in 2002 despite a starless panel with Simon Cowell, Randy Jackson and Paula Abdul, needs every edge as its audience erodes and other contests emerge as challengers.

"I think it's actually a renewal (of 'Idol') every couple of years, and what you're seeing now is this panel has reinvigorated the show," said Mike Darnell, Fox president of alternative entertainment.

NBC's "The Voice," one of the newcomers, enjoyed immediate success with brand-name panelists Christina Aguilera, Blake Shelton, Cee Lo Green and Adam Levine. But famous faces don't guarantee a return, as Cowell's "The X Factor" most recently proved.

Britney Spears, whose lackluster performance failed to capitalize on buzz about her intriguing foray into live TV, split from the show last week. It was a $15 million lesson for all interested parties.

But "American Idol," returning Wednesday (8 p.m. EST) with host Ryan Seacrest, has to make noise as it hits relative old age for a TV series, with its ratings still hefty but on a steady downward spiral.

Last season, "Idol" lost its status as the most-watched TV program for the first time since 2003, eclipsed by NBC's "Sunday Night Football," and pegged its lowest-rated season since it debuted in summer 2002.

An open-wallet approach worked for "Idol" before, with Jennifer Lopez validating her $12 million paycheck by helping (with Steven Tyler) to boost the show's ratings in 2011. That allowed Ellen DeGeneres' short-lived and genially unimpressive judging stint that ended in 2010 to fade into memory.

The result: Carey is raking in close to $18 million, Minaj is getting $12 million and Urban's take is a reported $6 million for the season.

Add in mainstay Jackson's share (in the reported single-digit millions) and that's a platinum-plated group. But it's potentially money well spent for a show that, en route to living up to its title of finding new pop stars, has to keep viewers firmly engaged.

Finding a breakout star like Kelly Clarkson or Carrie Underwood or Jennifer Hudson is one way to do it, but the odds are long. So it's up to the professionals to step in.

"It's more of an entertainment show than anything else, and if judges can supply the entertainment that's an ingredient for success," said analyst Brad Adgate of Horizon Media. "With 'X Factor' that didn't happen and the show didn't get into the fabric of pop culture."

Carey and Minaj already are demonstrating their potential. Their feud, whether real or fabricated, has produced such head-shaking, headline-making moments as Carey alleging that Minaj threatened to shoot her after a taping. The rapper responded with dismissive tweets.

At a news conference, Minaj tried to downplay the squabble.

"We're professionals. Have you ever had an argument with someone you've worked with?" she said after repeated questions about her working relationship with Carey.

"This was sort of one-sided," interjected Carey.

"No, it wasn't," snapped back Minaj.

Executive producer Nigel Lythgoe said the judges won't disappoint, including Urban, whom he calls a sweetheart who "sticks up for himself." The singer is expected to reinforce the show's country fan base that has boosted the fortunes of contestants including Southern crooner Scotty McCreey.

Jackson is proving tougher on contestants than in the past, Lythgoe said.

Then there are the divas.

"Nicki can get into it with anybody. She's one of the best judges ever. ... She finds an angle and drives it home," Lythgoe said. As for Carey, she's a "true legand" who is the first "to put her arms out if someone's not going through or she's happy with someone."

In an interview, Minaj described giving the show her all.

"I didn't expect to cry on 'American Idol.' I always said, 'Why do they (judges) cry on those shows? That's so stupid. Get a life.' But now I take that back," Minaj said. "When you're looking into someone's eyes and they gave their all and you know their journey ends here, it's a tough pill to swallow.

"Then you have to join the machine again and keep on judging," she added.

Fox executive Darnell expressed optimism that "Idol," an especially critical part of the network's schedule after a rough start to the season for Fox, remains TV royalty.

He conceded the talent show marketplace is overcrowded and "they're all taking each other down a little bit," each losing up to 20 percent in viewers.

But "American Idol" remains "the king of the shows. This is the one and the only one that makes stars, period," Darnell said. "And I think people will keep coming back to it for that reason."

___

Online:

http://www.fox.com

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